Heterogeneity Multiplied_Juhu Tara Road

Personalization of a generic object/event leads to individual responses based on the user’s requirements. The same newspaper is presented to readers everywhere. This conditions the mind and creates an environment, which is individual to each reader. Further filtration of these environments creates a personal or customized view point.

The site is a large catchment for large masses of people, a place where people pass through and speaks of many differing environs- the forest, the ghostly lots, the dense pockets and the exaggerated pieces of extravagance. This site, containing varying slices of living and empty environments and being host to a vast strata of society, will be used for experiments on personalization and categorization.